Company Information
“צב המעופף” is an adventure and safari company in the Golan Heights, founded in 2015 with the vision of combining a love of nature with unforgettable family experiences. What began with hiking and small jeep tours has evolved into full-scale safari adventures through the region’s unique landscapes.
Project Overview
The project aimed to build a visual identity that conveys a spirit of adventure, family closeness, and a genuine connection with the natural landscape.
2025 Student Project
Branding
Tools
Midjourney
Logo
Logo Building
The logo depicts a flying turtle symbolizing adventure, freedom and imagination while conveying stability and trust. The hills and trees represent the landscape of the Golan Heights emphasizing the brand’s strong connection to nature and family experiences.
Branding Color
Color Palette
A natural palette of kelly green, midnight green and taupe conveys the connection to the landscapes of the Golan Heights while adding warmth and vitality to the brand.
Kelly Green
#74B243
Midnight Green
#034853
Taupe
#4b463f
Typography
Aktiv Grotesk SemiBold
The selected Aktiv Grotesk SemiBold font combine excellent readability with a modern and friendly character emphasizing the professional yet accessible and family – oriented tone of the brand.
Logo Usage
Branding Color
The logo is primarily used in the brand’s color palette, which ensures strong recognition and a consistent connection to the visual language of the identity. The use of earthy greens, browns and blues emphasizes the brand’s connection to nature and reinforces its cheerful and accessible character.
Logo Usage
Monochrome Color
A monochrome version of the logo has been developed to ensure clarity and adaptability in any context. Whether used on minimalist backgrounds, printed materials, or merchandise, the black-and-white application preserves the logo’s impact and legibility.
Pattern
Design
A recurring motif of vehicles and pine trees reflects the brand’s adventurous spirit and connection to nature, and is applicable in print, merchandise, and digital media.
Marketing and Branding
Design
Brand identity is demonstrated through a variety of applications from hats and clothing to vehicle branding and business cards emphasizing flexibility, strong visual identity and connection with the audience.
