Company Information
“Whisker Wonders” started as a small family – run store that has grown into a go-to place for everything your pet needs. The store is dedicated to the quality, care,
and happiness of your furry friends.
Project Overview
The project included branding and website design for a sales platform.
2025 Student Project
Website/Branding/Ui Design
Tools
Midjorney
Logo
Logo Building
The concept behind this logo focuses on creating a playful and memorable identity for a pet shop. The design integrates the letter “W” by replacing it with stylized illustrations of a dog and a cat, symbolizing the store’s dedication to pets and their happiness. This creative approach ensures the logo is both distinctive and emotionally engaging.
Final Logo Design
Logo Design
The primary logo combines playful dog and cat elements, representing the brand’s focus on happy, healthy pets. It is ideal for signage, website headers, and promotional materials, while the simplified logo mark works well for social media, packaging, and merchandise.
Branding Color
Color Palette
The brand palette features teal, green, purple and ivory. These colors work together to convey trust, care, creativity, and warmth, while ivory adds softness and balance.
Cerulean
#0081a7
Yellow Green
#9bd35f
Ivory
#fcfeee
Purpureus
#9b4d9e
Typography
Font Gluten
The chosen typefaces – Gluten Regular, Gluten Light and Gluten ExtraLight – enhance the brand’s friendly and approachable character. Their soft, rounded shapes emphasize playfulness while maintaining readability and balance.
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Logo Usage
Branding Color
The logo is presented in the brand’s core color palette, ensuring it reflects the full identity and personality of the brand while maintaining clarity and visual impact across various applications.
Logo Usage
Monochrome Color
In addition to the colorful versions, the logo is also designed to work effectively in black and white. This ensures clarity, adaptability, and strong brand recognition across diverse applications, from print materials to digital platforms.
Pattern
Design
A custom pattern was developed using key elements from the logo — the dog and cat icons, bones, fish, and paw prints. This pattern is applied across the website background, promotional banners, and gift cards, creating a cohesive and playful visual identity that strengthens brand recognition.
Brand Language
Design
We created a set of custom icons for the website. They match the brand style and improve the user experience.
Marketing and Branding
Design
The store’s marketing strategy focusing on building a brand that provides personalized attention to each customer. From the first interaction to the completion of their purchase, clients are guided step by step to find the products they are looking for. To make the shopping experience more enjoyable and memorable, customers are offered branded bags, packaging, and accessories. A distinctive element of the logo is incorporated across all marketing materials, serving as a recognizable symbol that allows people to immediately associate it with the store’s unique style and identity, even without seeing the full logo.
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Design of Home and Product Pages
Destop and Mobile
